As some of you may know, I am involved in some ways or another with Blu-ray disc technology…and have been since basically the first disc was molded. I actually had involvement with the first literal BD made in the U.S. I won’t get into much more detail than that. I am writing today, in sort of a shocked manner. First, let me give a little history on Blu-ray.
There once was the best technology for movie studios to put their content on entitled DVD. Then the high-definition world opened up. First, it showed it’s detailed face on TV. After that it came to live in the form of discs…two different forms of discs (simply because two big giants could not compromise on 1, as they did with DVD). Blu-ray, which uses a tighter, more finite laser was created by Sony, which can hold up to 50 giga-bytes. HD-DVD, which uses a tigther laser than DVD, but less than Blu-ray, was created by Toshiba and holds up to 30 gigs. Next you had the giants trying to recruit, or pick teams if you will, their fellow players. Joining Blu-ray were most of the movie studios, as well as many electronic companies, and a few PC-based companies (Dell, HP, Apple). Teaming up with HD-DVD was Microsoft, Universal Studios, and a small handful of others, some of which were also in with Blu-ray.
At the time the movie studios panned out as such:
Blu-ray only: Sony Pictures, MGM, 20th Century Fox, Disney, Lionsgate
HD-DVD only: Universal
Both: Warner, Paramount
The first big tide-turner between the two formats was the PS3, which used a Blu-ray player for movies and games. This is what brought the Blu-ray player sales over HD-DVD player sales (which at the time HD-DVD players came out much earlier and was much cheaper). This is also what continued to increase a widening gap between BD disc sales to HD-DVD sales…3:1. As the Fall approaches and more BD players come out, prices will be very close to each other for both sides.
The second big blow to the HD-DVD side was Blockbuster announcing that they would carry “Blu-ray movies only” in nearly all of their 1,700 stores in the U.S. This was based on the results that they had been tracking between their own rentals (both online and in stores) between the two. This even included movies that would be released on both formats. A prime recent example of this is the difference in sales of Warner’s movie “300″ in the first week of release. It sold a combined total (BD and HD) of 250,000 High-Def movies. Out of that 250k, the split was BD-65% and HD-35% (I’ll let you do the math). That was with the HD-DVD version having more extras on it than the BD version, too.
Thirdly, soon after the Blockbuster announcement, Target announced that they would only sell Blu-ray players in their stores.
I mean, does anyone see something large happening here? It doesn’t take a genius to go out and research the number of players that exist for each side, the difference in total players sales (you cannot leave out the PS3 or the HD-DVD player add-on for the Xbox 360—they are players) number for each, the numbers of electronic companies backing which side, the number of studio support for each side, the number of total disc sales for each side, the diminishing difference in cost for each side’s players. Go ahead, do some research. Go to the Nielson stats for all of that. Go to the HD-DVD pages and see what companies support that and then go to the Blu-ray pages.
And then came the oddest, most un-defined piece of news today that I have heard in the whole time that the high-definition disc format war has existed…Paramount chooses to move solely to HD-DVD release only. It makes no sense, except for the mere fact that money was dealt. It is rumored that $150 million was in play and possibly committed Paramount to release only on HD-DVD through possibly 2008. WHY? To a situation that was lop-sided from the beginning and has continued to move more and more to a final ending that does not continue to destroy the consumer, Paramount has now just prolonged the end a little farther. To me it baffles my little brain…not simply because I am obviously for Blu-ray, but because it makes no further sense than simply over money. …Unless, of course, another monopolistic company (*coughmicrosoftcough*) has something planned in the near future for movies accessible via the Internet and somehow tied in to Windows…of which would be keen to Paramount’s liking—digital downloads.
So now it is as such for the time-being:
Blu-ray only: Sony Pictures, MGM, 20th Century Fox, Disney, Lionsgate
HD-DVD only: Universal, Paramount
Both: Warner
But still life goes on.